ServiceNow “Hello Einstein” | Created with AI

Reincarnating Einstein on a massive 142 foot, 12K video wall using traditional VFX tools is possible, but it’s laborious and expensive. We wanted to test the limits of AI’s ability to bring the famed physicist to life, but we weren’t creating some 5-second deep fake mobile GIF. 

Our task was clear: Einstein speaks for 2 minutes…holding a tablet. The challenge? No such historical reels exist in the world from which to base AI’s learning algorithms. On top of that, we must render in a format large enough to display in 12K for 7,000 people. Many hours of R&D later, the audience at the MGM Grand were left stunned.

These are still Images from SKO 2024, MGM Grand, Las Vegas.

• 142x24 ft. Video Screen

• 2-minute short film delivered in Ultra High-Definition 12K